“Omotenashi" (Hospitality in Japanese) at Imajo-Shuku   Sake Brewery “ZENROKU”

We are a long-established sake brewery that has been in business since the first year of Kyoho (1716 -1736) in the Edo period. The brand name is taken directly from the name of its founder, Mr. ZENROKU Kitamura. Founded a sake brewery in Imajō-Shuku (name of town), it located at Minamiechizen-cho Fukui Prefecture now. Imajō-Shuku has been a transportation hub since the Heian period（(794-1185) and even at the time of its founding, it prospered as a large post town on the Hokkoku (Name of region) Kaido road, where travelers and merchants came and went, and people bought sake using own TOKKURI (sake bottles) when they passed through.

It is said that the size of the post town during the Edo period was very lively, with 55 inns and 15 teahouses. Even today, the tasteful still remain as they were in the past.
It is said that historical figures such as Iemochi Ohtomo (poet in Nara period), Tokisada Kino (poet in Heian period), Shikibu Murasaki(writer in Heian period), Saigyo (monk in Kamakura period), Dogen Zenji (Founder of Soto Zen in Kamakura period), and Ryoma Sakamoto (revolutionist in Edo period) passed through Imajō-Shuku on Hokkoku Kaido Road. In recently, it has become lively with touring tourists and bus tours who come to feel the romance of the historical place.
We hope you will stop by if you are traveling to the Hokuriku region.

Saka brewery ZENROKU sells over 20 products, including the long-term low-temperature aged Dai-Ginjo, Hijiri-No-Miyo, Junmai-Ginjo, Ginjo-Shu Gen-Shu, Junmai-Shu, Nigori Zake, Ichiban Kura-Dashi“ unfiltered sake, and Imajō-Town specialty hanging persimmon liqueur. We have more than one type of sake available. Our sake brewery located in Imajō-Shuku on the Hokkoku Kaido Road in the mountain village of Fukui Prefecture, brews Fukui Prefecture's finest sake brewed with soft water. Please enjoy the sake that continues to be loved by locals and traveling guests.

Fukui Prefecture, where famous water springs from the mountains and moistens the land. The rich blessings of nature that change with the seasons. At our brewery, which has been brewing sake in Imajo-Shuku on the Hokkoku Kaido Road since the early Middle Ages and the master brewer still makes handmade sake with romance and a story hidden in each drop at a sake brewery where snow falls in silence.

Saka brewery ZENROKU sells over 20 products, including the long-term low-temperature aged Dai-Ginjo, Hijiri-No-Miyo, Junmai-Ginjo, Ginjo-Shu Gen-Shu, Junmai-Shu, Nigori Zake, Ichiban Kura-Dashi“ unfiltered sake, and Imajō-Town specialty hanging persimmon liqueur. We have more than one type of sake available.

Our sake brewery located in Imajō-Shuku on the Hokkoku Kaido Road in the mountain village of Fukui Prefecture, brews Fukui Prefecture's finest sake brewed with soft water. Please enjoy the sake that continues to be loved by locals and traveling guests.

Since many tourists stop by the brewery as one of the sightseeing spots at Imajo-Shuku, we would like to introduce some of the history of the brewery, which has been recorded since 1730, when it served as the official OFUDABA (moneychanger) of the Fukui domain. The following is a quote from the Imajo Town Education Office. In November 1661, during the reign of Mitsumich who a fourth lord of the Fukui domain is, the Fukui domain was the first to be allowed by the shogunate to issue silver-convertible domain notes. Since the use of domain currency was mandatory within the Fukui domain, a OFUDABA was established in Imajo-Shuku, a large post town at the southern end of the domain, where travelers and merchants could exchange gold and silver for domain currency or domain currency for gold and silver. In Imajo-Shuku, the first family to work there was the Taihei Kitamura family, followed by the Shinpei Kitamura family, then the Shigezaemon Nishio family, and from 1730, the Zenroku Kitamura family. (End of quote)
We hope you will stop by when you come to Fukui Prefecture for sightseeing. We are looking forward to your visit.

Tour of sake brewery “ ZENROKU ”, founded Since 1730

ZENROKU is a long-established sake brewery located in Imajō-Shuku on the Hokuriku Kaido Road in the mountain village of Fukui Prefecture. Many customers enjoy the nostalgic atmosphere of this 300-years history’s sake brewery. During the sake brewery factory tour, we will guide you through the brewery with explanations about Hokkoiku Kaido Road Imajo-Shuku and sake brewing. For those who do not drive or come on a bus tour, we also offer sake tasting. Please come and enjoy the factory tour at sake brewery.

ZENROKU for yourself.

■Tour fees and details of tour
・500 yen per person
・Explanation of the history of the brewery and Imajo-Shuku-
・Tour of sake brewery
・Explanation of sake
・Sake tasting and explanation for the taste of each sake
■Sake from the sake brewery ZENROKU as a gift.
■Time of tour: 30-50 minutes ※The detail of the tour can be adjusted according to your request.

♦BECOME A DISTRIBUTOR♦
If you're a licensed distributor and interested in adding Saka brewery ZENROKU to your list of offerings, we'd love to hear from you! Please get in touch through the form below, and we'll get back to you to work out the details.

Here are terms & conditions.

・Payment：　
- Advance payment (100%)
- Payment by bank transfer

・Shipment（By Air）
EXW（Ex Works) base
Note: If you find difficult to make shipping arrangements yourself, please ask us the arrangement in Japan. We will inform you of our quotation additionally.

・Minimum order (24 bottles /BOX)
Note: Order quantity will be confirmed later.
If you want to buy a single bottle or small lot, you can buy it from e-commerce site "ZEN PLUS" (https://zenplus.jp/en/) as well.

For restaurant/bar owner
　ZEN　PLUS　

SAKE BREWERY KITAZEN Co., Ltd

If you have any questions, please feel free to contact us.
  Seeking a distributor  

♦PB is also available♦
We are happy to accept other requests as well, please do not hesitate to contact us.
Example.

・Private brand sake. 
・Ýour own original liqueur.

　　PB